Amazon expands AI assistant use

Amazon has expanded the use of its AI-powered conversational shopping assistant Rufus to all US customers on its app

Earlier this year, Rufus was introduced to help customers save time and make more informed purchase decisions by answering questions on a variety of shopping needs and products right in the Amazon Shopping app.

Amazon said: “While it’s still early days for both generative AI and Rufus, we’re excited to hear customers are using Rufus to help them make more informed shopping decisions. As we continue to grow and improve upon Rufus, we’re looking forward to seeing how customers continue to use it to find exactly what they need or want in our store.”