Bensons for Beds utilises PX

Beds retailer Bensons for Beds has announced a new partnership utilising product experience (PX) to support its cross-channel buying journey

With an ongoing focus on delivering growth following the turbulence of Covid-19, Bensons for Beds wanted to optimise its online capabilities in recognition of the vital discovery and research role the website plays for its customers when choosing the right product for their sleep needs.

In partnering with Akeneo - the Product Experience and Product Information Management (PIM) company – Bensons has highlighted the importance of providing high-quality product information to help guide customers to the right choice, and the need for product information to flow seamlessly between digital and physical channels, ensuring customers are supported by staff in-store, where they can try and experience the products in real-life.

Graham Wilson, director of digital & omnichannel at Bensons for Beds, said: “It’s our job to find the best mattress for our customers and, in terms of channel, we try and get as many of our customers in-store as possible.  The Bensons For Beds website is about research and consideration and we need to provide that bible of information to help customers narrow down (products) to help with their decision-making process.”