Coach rides into the metaverse
Luxury brand Coach is the latest company to enter the Roblox metaverse in partnership with Zepeto social avatar app
The Coach offering includes the Fashion Klosette and Fashion Famous 2 runway games played with virtual character Imma.
Coach global CMO and chief growth officer, Sandeep Seth, said: “Entering immersive platforms with 'Find Your Courage' represents an exciting moment for Coach, marking our innovative leap into connecting with a younger, digital-first audience.”