Lowe’s updates media network
US home improvement retailer Lowe's is making new advancements to its media network with enhanced white glove service for its brand advertisers
To support its strategic growth, Lowe's has rebranded its retail media network with a new logo and a simplified name: Lowe's Media Network. Lowe's also announced expanded placements on the Lowe's app and the launch of four new channels this year: email, in-store audio, paid search and direct mail for install services.
"Over the past few years, we've transformed our enterprise marketing strategy to become more integrated with Lowe's merchandising strategy, and that transformation has been in tandem with Lowe's Media Network," said Jen Wilson, Lowe's chief marketing officer. "The rebrand of our media network strengthens its association to the Lowe's brand and is the culmination of the close collaboration we've built between merchandising and marketing. We have a talented team of retail and media experts who work cross-functionally to build customised strategies that help our brand partners show up in the moments that matter throughout the customer journey."
