Masters247 tees off with digital upgrade

Golf equipment distributor Masters247 has modernised its B2B commerce platform to upgrade its digital capabilities

Masters247 has partnered with Shopline which has now integrated a range of functionalities, such as customer log-ins and invoicing, to streamline account management and deliver an improved user experience. It has also improved campaign management efficiency for Masters247’s B2B offering, helping to facilitate an increase in repeat orders and enhance sales.

Oliver Cole, MD, Masters247, said: “Shopline’s innovative technology is helping us position ourselves where we want to be within the B2B sector. Its integration has brought Masters247 consistency and efficiency that strengthens online processing systems while growing and improving B2B relations, creating a positive customer journey.