Family Dollar selects new merchandising platform

US discount store chain Family Dollar has selected a new strategic platform for category management and merchandising collaboration for its entire network of stores

The dunnhumby platform will put the customer directly at the heart of the decision-making process and enable Family Dollar's merchandising and data analytics teams to make faster, smarter, and more customer-centric decisions.

dunnhumby will use its expertise in customer data science, along with consumer led insights and collaboration, to help Family Dollar make merchandising decisions that will enhance the shopping experience and drive engagement with the retailer's 66 million shoppers.

"With our new category and merchandising platform powered by dunnhumby, we can tailor and fine tune our assortments to local purchasing preferences, to ensure we provide our customers with the products they need at each of our stores," said Larry Gatta, CMO for Family Dollar.

The Family Dollar category management and merchandising platform will be built on two key platforms. First, dunnhumby Assortment, a next-generation assortment solution that harnesses cutting-edge AI, and employs predictive analytics to quantify which products should be selected for each store, before forecasting the impact of assortment changes across every location. Next, dunnhumby Shop, a web-based AI-powered data tool designed to deliver comprehensive aggregated insights about shopper behaviour and deliver the latest category trends. With this new platform, Family Dollar will be able to localise assortments to deliver its customers the right assortment at exactly the right time.