Shopify teams with Roblox

Shopify has announced a new alliance with Roblox making the virtual universe its first commerce integration partner

Shopify’s will soon pilot its Checkout into Roblox, with a larger launch in early 2025.

This means developers, creators, and brands who are on Shopify can sell physical items directly within their Roblox games without ever leaving the Roblox platform.

As of Q2 2024, Roblox has a global audience of nearly 80 million daily active users.