Hornbach Baumarkt fixes inventory

German DIY retailer Hornbach Baumarkt is to optimise its omnichannel order experience from search through purchase and delivery

By engaging customers with reliable information at the beginning of the shopping journey, Hornbach Baumarkt hopes to increase conversion and deliver more satisfying shopping experience.

Hornbach chose Blue Yonder as its tech partner because of its differentiated approach to optimising omnichannel operations, the deep understanding of the order process, and the unique vision and strategy for the future of the supply chain. 

The partnership will help Hornbach empower customers with options, knowledge and choice; provide accurate, real-time, network-wide inventory visibility and availability across all channels; optimise order fulfilment, taking into accounts costs, capacity, time, and other business parameters; and drive rapid innovation for customer-facing services, while modernising the tech stack.

Nils Hornbach, member of the management board for Hornbach Baumarkt, said:  “Our internal assessment revealed the need for a further development to improve order management across channels and provide a seamless omnichannel purchasing journey. After a thorough vendor evaluation, we selected Blue Yonder for their specialised expertise and market-leading order decisioning capabilities.”