Fytted launches AI virtual fitting room

Fytted has launched an AI-powered virtual fitting room to provide try-on access to over 1,000,000 clothing items, from 600+ top brands including Free People, Lululemon, and J. Crew

Fytted's app allows users to see exactly how clothes will look and fit on their bodies. Users can even see how clothes will lay, bunch, and fit overall, providing a true-to-life visual shopping experience.

It offers precise body measurements, real-time brand sizing across entire inventories, and personalised styling recommendations.

"We've made it simple for users to browse clothing, try them on, check out the look and find their perfect fit in one convenient place, merging the benefits of both online and in-person try-on shopping into one easy-to-use app," said CEO Greg Auerbach.