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Knix launches customisable collection

By Retail Technology | Thursday October 3 2024 | UPDATED 14.10.24

Underwear brand Knix has launched “the first and only customisable shapewear collection in the world”

The collection introduces their patented PerfectCut™ technology and offers up to 8 different ways to easily adjust the leg length and back plunge areas—all without fraying or rolling.

"The global shapewear industry is targeted to reach over $3 billion by 2031, and I'm proud that Knix offers the first and only customisable shapewear to the market," says Joanna Griffiths, founder and president of Knix. "With fashion and style ever-evolving it can be hard to find the right undergarments that keep up, so we're thrilled to unlock this new staple for every person's wardrobe."

 

 

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