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Ashley sitting pretty with connected experience

By Retail Technology | Tuesday October 8 2024 | UPDATED 10.10.24

US furniture chain Ashley has teamed up with tech giant Samsung to launch The Connected Home Experience

Rather than shopping for smart home devices in a sea of shelves and little boxes, Ashley and Samsung are bringing connected living to life in a new advanced showroom.

The showroom features on-trend furnishings where guests can see how easy it is to connect their favourite devices through the SmartThings ecosystem using interactive Samsung Galaxy Tab S9 FE+.

In these immersive vignettes, guests can see how their spaces can transform into a party destination, work-from-home setup, or bedroom sanctuary – all with a touch of a button.

Path to purchase

Ashley shoppers will also be able to purchase popular tech from Samsung, like The Frame, AI-enabled 98” Q80C QLED TV, immersive Odyssey Ark gaming monitor, and the recently introduced Galaxy Tab S9 FE+.

“We’re thrilled to collaborate with Samsung to elevate the home furnishings industry in ways that have never been done before,” said Chad Spencer, Dufresne Spencer Group CEO, the largest licensee of Ashley stores.

“With our shared commitment to pushing the boundaries of design and technology, this partnership will transform the way consumers experience their homes. Samsung was the obvious choice to bring fresh energy into retail, creating seamless, smart living solutions that enhance everyday life moments for our guests.”

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