EE opens XR retail experience
EE has opened an extended reality (XR) retail playground at its flagship store, the EE Studio, in Westfield, White City, London
The new EE store gives visitors the opportunity to try a wide range of augmented reality (AR), virtual reality (VR) and mixed reality (MR) devices side by side.
More than 21 virtual and mixed reality experiences await those stepping into EE’s new space, such as Just Dance on PlayStation VR2, Superhot VR on HTC Vive XR Elite, and Out of Scale: A Kurzgesagt Adventure on Meta Quest 3.
Delivering standout experiences
The launch forms part of EE’s ambition to deliver standout experiences to shoppers, offering the most personal, customer-focused service on the high street and empowering them with the best technology solutions for their connected lives.
Asif Aziz, retail director at EE, said: “Extended reality is one of the most exciting areas of tech innovation right now, and it really must be seen to be believed. That’s why we’re giving shoppers this unparalleled opportunity to try the latest and greatest devices side-by-side, bringing the future of immersive technology to consumers’ fingertips.
