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Guess launches recycling programme

By Retail Technology | Thursday October 17 2024

Fashion retailer Guess has launched a customer recycling programme in partnership with SuperCircle

Customers can now bring in five or more articles of clothing of any brand to any Guess store across US & Canada and receive a discount on their next full-priced qualifying purchase. Items are then sent to Homeboy Threads to be sorted and processed for repair and resale, upcycling, and recycling.

US customers can request a shipping label through the Guess website and send in worn clothing items from any brand. SuperCircle manages the tech interface, collection, sortation, processing, and disassembly of items at facilities around the country, including in partnership with Homeboy Threads. It then gets the items to best-in-class, fiber-specific textile recycling partners. In exchange for responsibly recycling, customers immediately receive Guess credit for future purchases.

Guess CEO Carlos Alberini said: “Guess Again creates a new pathway for us to reduce our carbon footprint and offer a solution for apparel and textile waste.”

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