Trinny London automated savings

Beauty brand Trinny London has automated its data processes and says it has gained the equivalent efficiency of an entire data engineering team, resulting in annual savings of up to £260K

Trinny’s previous data stack was overwhelmed by the company’s growth, and existing data integration processes were outdated and inefficient, while it also needed to migrate its database from the US to the UK to comply with GDPR regulations.

To remain at the forefront of the beauty industry, Trinny London turned to Fivetran to optimise and streamline its data movement, ensuring data accessibility across all departments.

“With Fivetran, we can finally focus on what we love – tackling new and exciting challenges,” said Holly Foster, data lead, Trinny London. “Everything runs smoothly and just works. Whenever we reach out to the team, they’re ready to assist. It’s always been a collaborative effort, and that’s what we appreciate most about Fivetran – it feels like a true partnership.”

agility

Within days of deploying Fivetran, Trinny London had a fully automated and reliable data movement solution in place. Over 50% of Trinny London’s employees now have self-serve access to data, eliminating bottlenecks and boosting business agility.

Additionally, the brand has gained full visibility across marketing platforms, optimising cross-channel campaign performance.