Stanley refreshes supply chain

Iconic drinkware company Stanley 1913 is modernising its supply chain to ensure operational efficiencies and help its ever-increasing consumer demand

Stanley 1913 innovates, designs and manufactures food and drinkware, including its iconic Quencher H2.0 FlowState™ Tumbler and innovative Stanley Cross Bottle.

It is utilising the Kinaxis Maestro platform to empower the Stanley 1913 team to sense potential supply chain hurdles quickly, analyse impacts and mitigation options, and implement rapid actions to address or prevent challenges that impact supply.

Kinaxis’ AI-powered software allows companies to orchestrate their supply chain network end to end, from strategic planning to last-mile delivery.

Karthik Sivakumar, vice president of supply chain and operations at Stanley 1913, said:  “From the beginning, we aligned with Kinaxis on the importance of innovating to improve end-to-end distribution efficiencies – sustainably. The unique thinking that Kinaxis brings to the table, plus their ability to orchestrate our supply chain from planning to execution will help us deliver coveted Stanley 1913 products to our consumers, all while keeping our carbon footprint to a minimum.”