Poundland on top with new app

Value retailer Poundland has enjoyed success with its new loyalty app

Following successful trials, Poundland Perks – created in partnership with Apadmi - has been rolled out nationwide and the app became the number one free download in the Apple and Google Play stores in just 24 hours.

It offers an all-new loyalty scheme which provides a combination of personalised offers, Poundland Perks Points and interactive games. The app has had more than 500,000 sign-ups in the first few days.

Poundland’s director of digital Tom Hill said: “It’s been a very strong start for our new rewards app, as we give customers the opportunity to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.”

The new app underwent several rounds of testing over the last year initially on the Isle of Wight, in Northern Ireland and latterly in Scotland before its national launch.