Benefit enters virtual 3D world

Cosmetics company Benefit has launched its first virtual 3D shopping experience

Called The Benemart, Benefit‘s immersive shopping experience was created with Obsess and has launched in four countries – the UK, US, Germany and France.

In The Benemart customers can grab a cart and browse the aisles of The Benemart as avatars. 

The avatars can be customised with a variety of outfits and make-up looks inspired by Benefit’s products.