Asket educates with PIM

Swedish clothing brand Asket is utilising the power of product information to educate its customers about the environmental footprint of their purchases

Swedish clothing brand is utilising the power of product information to educate its customers about the environmental footprint of their purchases

Alongside its direct-to-consumer (DTC) digital site, in Stockholm, Sweden, Asket has both a flagship store and resale and repair outlet, The Asket ReStore, which sells reconditioned garments that have been repaired ensuring they aren’t incinerated or sent to landfill. 

Product information is a foundational strategy Asket utilises to educate customers about the environmental footprint of their purchases while also addressing critical sustainability challenges, such as size sampling and returns.  

sustainability

By utilising Akeneo’s Production Information Management (PIM) solution, Asket can now store, organise and distribute its vast amounts of product data to create fully content-rich product display pages.  These include both traditional product information alongside transparent sustainability information, detailing each garment’s complete cost breakdown and environmental impact, ensuring that every item’s story is accurately conveyed to the consumer.

“Before we had a PIM, we stored all of this information in Excel and Google Sheets, which was cumbersome and inefficient.  With Akeneo, we can now manage and share product data seamlessly,” said Vidar Trojenborg, head of technology and data at Asket.