Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Asket educates with PIM

By Retail Technology | Tuesday November 12 2024 | UPDATED 11.11.24

Swedish clothing brand Asket is utilising the power of product information to educate its customers about the environmental footprint of their purchases

Swedish clothing brand is utilising the power of product information to educate its customers about the environmental footprint of their purchases

Alongside its direct-to-consumer (DTC) digital site, in Stockholm, Sweden, Asket has both a flagship store and resale and repair outlet, The Asket ReStore, which sells reconditioned garments that have been repaired ensuring they aren’t incinerated or sent to landfill. 

Product information is a foundational strategy Asket utilises to educate customers about the environmental footprint of their purchases while also addressing critical sustainability challenges, such as size sampling and returns.  

sustainability

By utilising Akeneo’s Production Information Management (PIM) solution, Asket can now store, organise and distribute its vast amounts of product data to create fully content-rich product display pages.  These include both traditional product information alongside transparent sustainability information, detailing each garment’s complete cost breakdown and environmental impact, ensuring that every item’s story is accurately conveyed to the consumer.

“Before we had a PIM, we stored all of this information in Excel and Google Sheets, which was cumbersome and inefficient.  With Akeneo, we can now manage and share product data seamlessly,” said Vidar Trojenborg, head of technology and data at Asket. 

 

Related items

Why modern PIMs are MACH-compliant by nature

By Pimberly | Pimberly

Wilson releases 3D-printed basketball

By Retail Technology | Retail Technology

White Stuff gets PIM boost

By Retail Technology | Retail Technology

Dunelm increases product catalogue

By Retail Technology | Retail Technology

Seasalt selects new PIM platform

By Retail Technology | Retail Technology

Mint Velvet selects PIM software

By Retail Technology | Retail Technology

AllSaints ‘Logs-in and Pays with Amazon’

By Retail Technology | Retail Technology

e-commerce conversion boost at John Smedley

By Retail Technology | Retail Technology

STUDY: Mountain Hardwear extends social media

By Retail Technology | Retail Technology

Benchmark finds March e-retail sales up 8%

By Retail Technology | Retail Technology