Amazon launches virtual festive shop

Amazon is inviting customers to explore a new Virtual Holiday Shop that uses immersive 3D technology

Once inside the shop, customers are greeted with a festive experience including music, animations, and a guided journey that will help them find something for everyone.

"We're always innovating to enhance the shopping experience and empower customers to discover products in easy and fun ways," said Carmen Nestares Pleguezuelo, vice president of North America Marketing & Prime Tech. "With the Virtual Holiday Shop, we are excited to transport shoppers into a new immersive experience where they can browse over 300 of the most coveted gifts and toys of the season."