Nordstrom gives app some tinsel

Department store Nordstrom is refreshing its mobile app for the holiday season

Nordstrom has unveiled an immersive installation called The Blizz on 57th Street in a festive takeover that transforms the flagship to create both a shopping destination and a visual spectacle.

Customers can stay digitally connected to shop anywhere, anytime, with convenience at their fingertips.

The refreshed app has interactive new features like trend reports, which blend the expertise of Nordstrom's stylists with the power of generative AI to scale and deliver the most relevant trends. Users can interact with the Style Swipes feature which makes product recommendations based on their habits and preferences. Customers will also find fun and approachable styling videos to help inspire their sartorial sense.