Sobeys boosts ESL

Canadian supermarket chain Sobeys has extended its deployment of electronic shelf labels (ESL)

After a successful first wave of 50 stores, Sobeys is taking the next step and entering into an agreement with Pricer’s partner, JRTech Solutions, for an expected deployment of 5 million electronic shelf labels across Canada.

The rollout of Pricer’s in-store automation and communication solution, consisting of the cloud-based platform Pricer Plaza and electronic shelf labels, is expected to be completed by April 30, 2026.