The Fresh Market goes digital

US specialty grocery chain The Fresh Market is digitising signage and inventory management of their physical stores across their entire fleet

A partnership with VusionGroup will bring in a suite of Vusion 360 technology solutions, including digital shelf labels, VusionCloud, Captana’s Computer Vision & AI technology, and Memory Store Analytics to all 166 locations across the United States, marking the first Vusion 360 rollout in North America.

The deployment of Vusion 360 in all stores in 2025 will support The Fresh Market's mission of delivering an extraordinary guest and associate experience.

The implementation of these technologies will improve merchandising, inventory management, product quality, and efficiency while minimising waste. Additionally, using Cisco Meraki infrastructure already in place in stores, The Fresh Market will automatically connect VusionGroup’s IoT to existing access points, eliminating the need for additional hardware and reducing both the carbon footprint and operational costs.

“We're thrilled to team up with VusionGroup and introduce their technology to The Fresh Market. With this integration, we're transforming our stores into fast and efficient spaces.” said Brian Johnson, COO of The Fresh Market.  “This partnership not only shows our dedication to elevating the shopping experience for our guests but also reflects our commitment to supporting our incredible team members.”