Boden selects new returns partner
Fashion retailer Boden has switched its global returns partner
The partnership with ZigZag is expected to deliver substantial projected savings in returns carriage costs with ZigZag’s international carrier relationships offering superior rates than those Boden procures either directly or from its previous returns partner.
Boden aims to maintain its largely free returns service at a reduced cost and accelerate refund processing times for its customers while gaining access to detailed insights into customer returns behaviour and preferences through ZigZag’s returns portal. These insights will enable Boden to better understand returns reasons, preferred carriers, toxic products and returns methods.
Colin Dawes, head of logistics at Boden, said: "We switched to ZigZag as our returns provider not only to make savings across our supply chain, but more importantly to improve our customer's returns experience with technical and data driven excellence. It’s been an eye-opener for us in understanding how our customer base differs from the rest of the market. We want our returns policy to be a true reflection of what our customers need and now we have another layer of visibility to inform our approach."