Samsung launches shoppable fridges

Samsung Electronics has announced a new partnership that will allow US consumers to shop for groceries directly from the screens of their Samsung Bespoke refrigerators

Starting with 2025 Bespoke refrigerator models with different types of screens and AI Vision Inside, the new functionality will enable consumers to replenish their favourite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies,” said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”