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Lee enhances fabric technology

By Retail Technology | Sunday January 26 2025 | UPDATED 26.01.25

Iconic jeans brand Lee has launched Lee X, a product platform that incorporates the latest in fabric technology and modern design

The Lee X platform expands upon the brand’s Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago.

Lee X hallmarks those features and incorporates new ones designed for comfort and performance. Key features include an updated gusset for movement, premium fabrics with TruTemp™365® technology and moisture-wicking, and being responsibly crafted with sustainable details like a patch made from recycled apple skins.

“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel.”

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