Lee enhances fabric technology
Iconic jeans brand Lee has launched Lee X, a product platform that incorporates the latest in fabric technology and modern design
The Lee X platform expands upon the brand’s Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago.
Lee X hallmarks those features and incorporates new ones designed for comfort and performance. Key features include an updated gusset for movement, premium fabrics with TruTemp™365® technology and moisture-wicking, and being responsibly crafted with sustainable details like a patch made from recycled apple skins.
“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel.”