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Stadium lights up ecommerce

By Retail Technology | Tuesday February 4 2025 | UPDATED 03.02.25

Scandinavian sports retailer Stadium has enhanced its ecommerce strategy by integrating a new media solution

Stadium has integrated Mirakl Ads to turn  previously underutilised online traffic into a valuable revenue stream. This is achieved by monetising that traffic through the sale of advertising spaces allowing Stadium and its brand partners to connect with consumers through targeted content. 

After being live for 3 months with the solution, Stadium is already strengthening its use of Mirakl Ads by expanding to Finland on top of Sweden and is planning to launch display ads in addition to sponsored products.

“Launching retail media with  Mirakl  Ads  is  an  important  step  in  advancing  our digital strategy. As a leader in our category, we see this as an opportunity to further enhance our marketplace by providing added value to our sellers, advertisers, and customers while also promoting our own products. Mirakl’s expertise and tailored solution have been  helping  us  take  this  strategic  leap,  ensuring  we’re well-positioned as the retail media landscape evolves,” said Marcus Lord, retail media manager at Stadium.

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