Stadium lights up ecommerce
Scandinavian sports retailer Stadium has enhanced its ecommerce strategy by integrating a new media solution
Stadium has integrated Mirakl Ads to turn previously underutilised online traffic into a valuable revenue stream. This is achieved by monetising that traffic through the sale of advertising spaces allowing Stadium and its brand partners to connect with consumers through targeted content.
After being live for 3 months with the solution, Stadium is already strengthening its use of Mirakl Ads by expanding to Finland on top of Sweden and is planning to launch display ads in addition to sponsored products.
“Launching retail media with Mirakl Ads is an important step in advancing our digital strategy. As a leader in our category, we see this as an opportunity to further enhance our marketplace by providing added value to our sellers, advertisers, and customers while also promoting our own products. Mirakl’s expertise and tailored solution have been helping us take this strategic leap, ensuring we’re well-positioned as the retail media landscape evolves,” said Marcus Lord, retail media manager at Stadium.