JCPenney launches B2B site

US retailer JCPenney has launched a new tool offering online catalogue and personalised product support for businesses and nonprofits

Its new business-to-business website offers current and potential bulk order customers exclusive access to JCPenney’s vast catalogue of products across several divisions.

The website, operated by JCPenney’s Commercial Solutions team, aims to simplify the process for businesses and nonprofits that order products from the retailer in large quantities.

“Customers are our top priority at JCPenney and we aim to create purchasing opportunities that meets their needs. Our business customers are no exception, and this new tool helps create an opportunity for us to be more accessible and efficient in our delivery of bulk order purchases,” said Wendy Santana, VP of business development at JCPenney.