Amazon teams with Adidas for DTC

Amazon is expanding its direct-to-consumer (DTC) Buy with Prime service to include adidas.com and the adidas app

With Buy with Prime, Prime members can shop directly from thousands of brands’ online stores using the shopping benefits they already know and love—including fast, free delivery, easy returns, and 24/7 shopper support.

Starting this Spring, shoppers can discover Prime eligible items on adidas.com and the adidas app and add them to their cart as usual. During checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they’ll finish checkout using one of adidas' various payment options.

After the purchase is made, Amazon fulfils all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their Amazon account on Amazon.com, or their adidas order confirmation email.

“Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfilment. “We’re excited to give Prime members the added convenience of using the shopping benefits they already know and love on adidas.com and the adidas app.”