Primark teams with Pinterest

Fashion retailer Primark is launching a new collection based on Pinterest’s hottest Spring trends

From the search data of Pinterest’s 12 million users searching for home inspiration, three trend-inspired collections - Cosy Cottage, Minamaluxe, and Dainty Décor - are now part of the new Primark home range.

The collection is available in over 100 Primark stores and, for the first time, directly shoppable through Pinterest via Click & Collect.

Primark and Pinterest are also bringing the collaboration to life across more than 70 Primark store windows and a first-ever Collage masterclass tour, designed to help those reimagine their dream space, with dates across the UK.