Aldi automates in US

US grocer Aldi will enhance automation of digital channel product descriptions with a new collaboration

Digital Wave’s Generative AI solutions will create on-brand product copy, enrich product attribution and drive operational efficiency that translates into savings for its shoppers and reinforces Aldi’s commitment to delivering everyday low prices.

Digital Wave’s AI Copywriter creates high-quality, search-engine-optimised product descriptions and multilingual marketing copy, enabling Aldi to scale content production efficiently and consistently.

The AI Product Attribution solution also enriches product data by extracting key product attributes from images and packaging, closing data gaps to improve digital discoverability.