Swiss retailers expand payments

Retailers in Switzerland are now accepting payments at the point of sale (POS) via the WeChat Pay app

Switzerland is one of the most popular European long-haul destinations for Chinese tourists, who spend an average of CHF 380 (€400) a day when travelling. This presents a significant opportunity for Swiss merchants to boost sales revenue by ensuring their payment offer is tailored toward Chinese tourist payment preferences.

By enhancing the shopping and purchasing experience for Chinese tourists in Switzerland, merchants can encourage higher spend, volume and frequency of purchases.

Raffael Casagrande, CFO at luxury lifestyle retailer Casagrande AG, said: “Chinese customers love shopping for world famous Swiss watch brands like Tissot and Tag Heuer, as well as high-quality souvenirs they can take back home. With Nexi and WeChat Pay, we can now offer them a familiar and convenient shopping experience to make their time in Switzerland even more enjoyable.”