Company Shop rolls out ESL

Surplus supermarket Company Shop is rolling out Electronic Shelf Labels (ESLs) to its entire UK store estate

The partnership with Pricer will enable Company Shop to optimise in-store operations and improve labour productivity, while leveraging dynamic pricing to help customers access good food at the best prices and reduce food waste.  

The centrally controlled ESLs deliver automated real-time pricing updates direct to the shelf-edge throughout the day, boosting labour productivity. 

Already the ESLs have contributed to a +5% improvement in productivity whilst also allowing store colleagues to focus on customer service-oriented rather than manual tasks, such as checking or updating prices.   

savings 

As well as a significant operational cost saving, the dynamic pricing capabilities have also improved pricing accuracy.  This ensures Company Shop’s members always receive the best value prices, while also encouraging sell-through on short shelf-life surplus goods to further reduce wastage. 

Gemma Edlin, head of retail at Company Shop, said: “Introducing Pricer’s ESLs has been a game-changer – not just for our store colleagues, who have seen labour productivity boosted and their time freed to focus on delivering customer service, but especially for our members.”