tectake scales marketplace offering

Furniture and homeware retailer tectake, has scaled its marketplace activation and reduced product launch times with a new system

Marketplace sales for tectake were estimated to account for more than a third (36%) of online purchases in value across Europe in 2023.

With each marketplace having its own unique requirements for product data, including attributes, formats and character limits, maintaining data accuracy and consistency across all of its marketplaces was a significant challenge.

In 2023, tectake extended its partnership with its PIM system provider Akeneo to include Akeneo Activation to enable it to activate product experiences at scale across its marketplace channels.

By leveraging the PIM as the central repository for product data, tectake can now distribute product information across channels through direct connections to each marketplace.  Akeneo Activation allows for automated mapping of product data to specific marketplaces, including identifying the correct category on each channel for specific product families and ensuring product attributes are correctly mapped to each marketplace’s requirements. 

The solution automatically alerts the team as channel requirements change, allowing tectake to respond in a timely manner to make sure all product listings are active and optimised.