QVC inks TikTok deal

TV retail channel QVC has announced a strategic agreement to host 24/7 live shopping streams that feature QVC Group's brands, products, and talent on TikTok

QVC Group produces more live shoppable content than anyone else – 40,000+ hours per year, featuring 100+ celebrity partnerships and the company's own host-creators. Through its extensive brand relationships, QVC Group offers 400,000 products and ships over 200 million units a year to customers.

"We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok, an extremely popular platform with over 170 million users," said David Rawlinson II, CEO, QVC Group, Inc. "We are excited to share our powerhouse lineup of celebrities, hosts, brands and products in this interactive format. Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at large."

Since QVC launched on TikTok Shop in August 2024, over 74,000 TikTok creators have featured QVC items through their shoppable videos and livestreams on the app. Through this new agreement, QVC Group will be making an even wider assortment of thousands of brands and products available.