Under Armour goes plant-based

Sportswear giant Under Armour is launching a regenerative collection in a move towards greater sustainability

Under Armour is collaborating with Unless for the collection that illustrates the regenerative cycle of plant-powered innovation – from plants to sportswear to compost and back to rebirth.

"As a brand that has consistently disrupted the industry, we are prepared to do it again," stated Under Armour brand president Eric Liedtke. "Our unique and innovative approach represents a significant shift from the traditional production cycle, which often relies heavily on plastics and generates waste."

By using only plant-based materials the regenerative sportswear collection is designed to decompose rather than pollute.