Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

CFC to meet digital goals

By Retail Technology | Thursday April 10 2025 | UPDATED 10.04.25

Chelsea Football Club has announced a new tech partnership to support its digital transformation journey

Vietnamese company FPT will bring its future-ready technology to advance Chelsea FC’s digital capabilities with aligned values of teamwork, ambition and hard work, enabling the club to transform and accelerate performance and deliver richer experiences for the club’s fans at home and abroad.

Chelsea FC will closely collaborate with FPT’s team of experts to identify and develop the solutions that will enrich the fan experience not only at the stadium but also across diverse digital channels, wherever they are.

Todd Kline, president of commercial for Chelsea Football Club, said: "As Chelsea FC celebrates its 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology. Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”

Related items

NRF Europe 2025: How AI and automation are shaping the future of retail

By Miya Knights, Publisher | Miya Knights, Publisher

Paul Smith tries on SEO

By Retail Technology | Retail Technology

Yorkshire Tea brews up content

By Retail Technology | Retail Technology

Hobbycraft AI service upgrade fuels growth

By Miya Knights, Publisher | Miya Knights, Publisher

Carrefour announced connected stores partnership

By Retail Technology | Retail Technology

Shoptalk Europe 2025: Consumer trends reshape retail

By Miya Knights, Publisher | Miya Knights, Publisher

Online fashion returns seek sustainable solution

By Retail Technology | Retail Technology

Retail and CPG at a crossroads: Reinventing to meet the future shopper

By Retail Technology | Retail Technology

Evri acquires Coll-8

By Retail Technology | Retail Technology

Composable Conference 2025: MACH accelerates pros

By Miya Knights, Publisher | Miya Knights, Publisher