eBay touts AI listings success

Marketplace eBay has revealed early success with its AI-enhanced ‘magical listing’ technology

The simplified listing experience allows sellers to take or upload a product image and use AI to help fill in item specifics.

It has also added a guided, mobile-friendly listing flow which leverages AI automation, maximising image match and inference capabilities to suggest product details and suitable categories according to eBay’s guided, task-focused pages, so the seller can review and approve content and list more quickly.

eBay says testing in the UK shows that the new, streamlined experience has led to a 50% reduction in the total steps needed to list and faster listing times. Accuracy of item specifics will also continue to improve over time as updates are made throughout the year.