Represent gets loyalty bonus

British luxury streetwear brand Represent has transformed its approach to customer retention since migrating its loyalty program

Represent’s new partnership with LoyaltyLion has delivered measurable impact on customer lifetime value, purchase frequency, and total revenue.

Since integrating with LoyaltyLion and launching its Prestige program, Represent Clothing has seen 19.6% of total revenue driven by loyalty program members; 4x higher lifetime value from members compared to non-members; 79,000 new loyalty signups in 12 months; and 313,500 loyalty activities completed by program members in the past year

George Heaton, co-founder of Represent, said: “The Prestige Program not only rewards our most engaged customers but also strengthens our brand’s connection with them. We’re prepared to sacrifice margin for really engaged, loyal customers because we know the lifetime value and frequency of purchase is unmatched.”