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Å koda revs up with Amazon showroom

By Retail Technology | Thursday May 1 2025 | UPDATED 04.05.25

Å koda has become the first European automotive brand to offer an Amazon car showroom that seamlessly integrates real-time new car stock availability

Through this new venture with Amazon, UK customers can browse the full Škoda range, check local availability, request a test drive, and explore finance options - all before visiting a chosen Škoda retailer to make a purchase and enjoying a ‘click to drive’ experience.

Customers start their journey at the Amazon.co.uk site or via the Amazon app on their smartphone or tablet. Once they have compared features and found their perfect Škoda model, they are connected to their preferred retailer who they can visit to arrange finance, agree any part-exchanges and, most importantly, set a collection date.

Matthew Bowden, Director of Škoda UK, said: “Online browsing and research are part of everyday life, which is why we’re so excited to launch the Škoda showroom at Amazon. It gives prospective customers more opportunities to find their next car and see where it’s available, all from the comfort of their home.”

 

 

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