Tesco trials next gen barcodes

Tesco is now trialling the next generation of barcodes — QR codes powered by GS1 — in a small number of selected stores

Developed in collaboration with GS1 UK and ten supplier partners, the initiative is primarily focused on capturing use-by dates and batch numbers, enabling Tesco to assess how QR codes powered by GS1 can improve date code accuracy, reduce food waste and add a further protection to help prevent the sale of out-of-date products.

Just like the original barcode these next-generation QR codes provide a unique digital identity for each product but now carry significantly more information, enabling instant access to accurate, real-time data from the supply chain to the shelf.

This is the first trial of its kind and scale by a UK supermarket. This trial centres on core operational data and lays the foundation for future use cases—such as linking to allergen information, sourcing and sustainability credentials, recycling guidance and more.

“While it’s still early days, we’re already seeing the benefits of connecting our products to dynamic digital information that will help customers to know more about the products on our shelves,” said Isabela De Pedro, supply chain development & change director at Tesco.” As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.”