H&M Group announces Centra investment

Fashion brands retailer H&M Group has taken a minority stake in commerce platform Centra

The investment will accelerate Centra’s growth and innovation and enable it to continue optimising its platform and accelerating R&D efforts across its direct-to-consumer (DTC), fashion wholesale (B2B) and omnichannel capabilities.

Nanna Andersen, chief of new growth & ventures at H&M Group Ventures, said: “We have been truly impressed by Centra’s journey so far. Their ability to combine deep industry insights with technical innovation is helping fashion brands solve real challenges in ecommerce. That’s why we’re proud to strengthen our partnership through this investment, supporting Centra’s continued growth and the next phase of their exciting journey ahead.

Martin Jensen, CEO at Centra, added: “Our approach is different from the rest of the market – we focus on providing fashion-specific solutions that help brands scale and innovate in ways others can’t. The results we’ve seen with H&M Group’s portfolio brands show how effective this approach is, and the investment from H&M Group is a strong vote of confidence in the value we’ve built together.”