Next boosts customer security

Fashion retailer Next has announced a new partnership to bolster customer security

By leveraging Infobip Signals, an AI and machine-learning powered solution that combats artificially inflated traffic, the collaboration will protect Next’s customers against fraud and deliver richer, more secure messaging experiences.

To date, Next has been able to block approximately 175,000 artificial messages per month, thanks to Infobip’s AI-powered solution. This proactive approach ensures the reliability and security of Next’s SMS messaging, mitigating the risk of fraudulent activity.

Raz Razaq, head of customer contact experience technology, at Next, said: “At Next, we are committed to protecting our customers from fraud while continuing to provide the rich, responsive, and reliable communication that they expect from us. To benefit from the latest anti-fraud technology, we partnered with Infobip to help keep both our customers and infrastructure safe from new and emerging threats. Combined, Infobip Signals and RCS will create secure conversational experiences for our customers.”