BoConcept goes 3D

Premium furniture maker BoConcept is bringing 3D room design and product configuration experiences to customers

BoConcept will integrate Dassault Systèmes’ HomeByMe 3D space planner and product configurator into its customer buying journey, merging the virtual and real worlds.

HomeByMe solutions include a 3D room planner that vendors can easily and intuitively use to design an interior in 3D, and a web-based product configurator that both vendors and customers can use to select and modify furniture colours, materials and sizes, and view them in a high-definition virtual twin.  Customers can also visualise their future interior and collaborate with vendors in BoConcept’s 300 stores to finalise the design and purchase of their made-to-order furniture.

“Personalisation, individual style, and expression in the home are important to our customers who seek a strong digital experience and fast delivery times,” said Søren Hansen, head of IT, BoConcept.  “By partnering with Dassault Systèmes’ our ambition is to elevate our customers' buying journeys and show our commitment to provide them with flexible interior design services and industry-leading customisation of our made-to-order furniture.  HomeByMe solutions will enable us to take these furniture buying and selling experiences to a new level.”