M&S renews media partnership

Iconic retailer Marks & Spencer has renewed its partnership with media agency Mindshare UK

Mindshare UK will continue to handle media for M&S Food, M&S Fashion, Home and Beauty and the M&S masterbrand. The brief includes all above the line channels, including social and digital, as well as modelling capabilities and SEO for Marks & Spencer’s Fashion, Home and Beauty UK and international business.

Sharry Cramond, director of loyalty, fashion, home & beauty marketing and masterbrand at Marks & Spencer, said: “Mindshare UK has supported us in broadening our appeal as we continue to reshape M&S for growth.  Mindshare has consistently been creative in its output - helping us think differently about the channels we invest in and which product offerings and services are the most appropriate to target both new and existing customers.”