Tommy Bahama tries on new POS

US fashion retailer Tommy Bahama has selected a new mobile-first point of sale (POS) platform

This strategic investment with Aptos One will allow Tommy Bahama to enhance its guest experience, optimise store operations and support its multichannel growth strategy, including pop-up retail events.

With its diverse business model spanning multiple formats, including retail, restaurants, online, wholesale and resorts, Tommy Bahama’s executive vice president of technology, Dave Boland, emphasised the important role technology is playing in bringing the unique Tommy Bahama brand to life.

“In today’s retail landscape, technology is absolutely foundational to engaging our guests,” said Boland. “In our stores, the experience is largely delivered through our store associates. Aptos One will enable our associates to provide highly personalised and frictionless service. The platform’s flexibility will also unlock new opportunities as we continue to evolve our offerings.”