Whittard brews up fulfilment partnership

Tea retailer Whittard of Chelsea has extended its fulfilment partnership with Wincanton

It has been extended to support Whittard’s ongoing UK and international growth across both ecommerce and physical retail. Under the renewed contract, Wincanton will continue to manage both B2C and B2B fulfilment operations from its state-of-the-art eFulfilment centre, DC7, in Northampton.

On B2C operations, Wincanton will continue to handle online order fulfilment for customers across the UK and international markets, managing everything from storage and pick-and-pack to multi-carrier delivery services. For B2B, Wincanton will continue to oversee stock distribution to Whittard’s UK stores and, e-commerce fulfilment and international wholesale partners – ensuring shelves are restocked efficiently and reliably throughout the year.

The partnership has delivered strong operational performance across its duration, culminating in picking accuracy of 99.99%, and 99.5% accuracy for outbound eCommerce orders, this year.

Tom Baker, CFO at Whittard said: “As Whittard continues its strong growth in the UK and globally it is key to have reliable logistics partners that can scale with us, and we are pleased to continue our partnership with Wincanton.”