Ireland goes bananas for Fyffes

A new campaign by iconic bananas supplier Fyffes is hitting social media, point of sale, radio and outdoor digital displays in Ireland

The campaign features Fyffes bananas being enjoyed by consumers in unusual set-ups against the backdrop of well-known Irish landmarks such as Dublin’s Poolbeg chimneys and Samuel Beckett Bridge, linking the brand with Ireland’s rich heritage in a playful manner.

Emma Hunt-Duffy, Fyffes head of marketing for Ireland, “This campaign is our way of putting Fyffes front and centre, bringing levity into a serious world and reminding people why they’ve always loved our brand and our fruit.”