Ralph Lauren fashions AI assistant

Iconic luxury brand Ralph Lauren has created a new AI shopping assistant for US users called Ask Ralph

Blending advanced AI technology with the Ralph Lauren’s brand, Ask Ralph provides styling inspiration by serving up multiple, shoppable visual laydowns of complete outfits, personalised to a user’s prompts, from across available inventory within the Men’s and Women’s Polo Ralph Lauren brand.

Continuing a decades-long partnership, Ask Ralph was developed with Microsoft on its Azure OpenAI platform and uses advanced conversational AI technology and natural language processing to understand open-ended prompts, interpret context and provide tailored recommendations to closely mimic the experience of speaking with an in-store stylist.

David Lauren, chief branding and innovation officer, Ralph Lauren Corporation said:  “Whether you’re getting ready for a first day of a new job, or creating the perfect look for a night out, Ask Ralph is about more than just discovery — it is about engaging consumers with what they love most about Ralph Lauren: our iconic, unique take on style, providing timeless head-to-toe looks that inspire them to step into our world.”