The Fragrance Shop sniffs out delivery upgrade

The Fragrance Shop has announced a new partnership with Uber Direct, Uber’s white-label delivery solution to quicken up deliveries ahead of Christmas

From September customers will be able to enjoy rapid delivery of fragrances from top brands within 60 minutes of placing an order.

Powered by the same technology and courier network that supports Uber Eats, the new delivery service offers customers real-time tracking and a seamless experience from checkout to doorstep. Orders are shipped directly from local The Fragrance Shop stores, ensuring speed without compromising on choice.

This partnership marks the first stage of a wider collaboration between The Fragrance Shop and Uber. In the coming months the retailer plans to extend the service to the Uber Eats marketplace, giving customers even more ways to shop their favourite scents.

Viyan Vadera, head of ecommerce at The Fragrance Shop, said: “We want to take the stress out of shopping by giving our customers a faster and more convenient delivery option. With Uber Direct shoppers can now choose from our range of over 6,000 products and have their purchase in their hands exactly when they want it.”