Gap inks AI partnership

Fashion brand Gap is partnering with Google Cloud to accelerate its human-centered digitally-enabled technology strategy with AI

Gap is planning to reimagine retail across its iconic portfolio of brands, including Old Navy, Gap, Banana Republic, and Athleta.

The collaboration will provide Gap Inc. with a unified, AI-powered platform which it expects to fuel innovation and greater efficiency across product creation, customer experience, and employee enablement using Google Cloud technologies such as Gemini,Vertex AI and BigQuery, among others.

“AI is redefining what’s possible in retail, and we’re building our future technology roadmap around it,” said Sven Gerjets, CTO at Gap Inc. “We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity, and delivering for customers faster and with greater personalisation than ever.”